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Importance of branding in the year of 2020




We know that if any company launch any product/service, branding is so important. Branding is one type of marketing where company creates new logo/symbol/design, name of company. It is very helpful just because company needs to show the service to the customer. From the branding, if customer happy with your service they will spread positive and great message about your product and service to their network and it indirectly helps you to create successful brand to the world. Branding can reaches so many people via online, offline or human interaction in few times. Without branding may be your competitor will make a product which is originally made by you and in future claim that it was made by us in the past. If your competitor make a product same as your, but they can’t copy your name, your design, your product quality, your logo. This is the main benefit of the branding in 2020.

First of all your product is authenticated while you start branding of your product. You can’t sell others blueprint product or fake product. In 2020 we know there are so competitions in each and every product. The customer has so many options to buy anything that they want. Today's generation want something they search first of all on the internet so branding is very important if you want to be a famous for any product or service. If you heard online shopping applications anywhere, anytime in mind you just think Amazon or Flipkart, but in the market, there are so many e-commerce websites like eBay, Alibaba, Myntra, Snapdeal, which works same as Amazon or Flipkart but the brand is brand.

We know in 2020 peoples spent so much time on internet or mobile phone, as well as social media like Twitter, Instagram, Facebook. So nowadays company, promote their business via digital marketing or social media because of it is inexpensive as compared to tv advertisement, newspaper advertisement, banners. There are many advantages of branding that is if you want to change anything of the product you can do it anytime from anywhere. It saves time, manpower and many more. Branding push your business with the product marketing and advertisement efforts. It defines your product or service’s definition. Your brand name, as well as your company's tag line, make your service outstanding and this is needed in 2020.branding is also dependent on your customer. If your product is based on kids/children then you have to brand that attracts kids/children. That's why it is so important to us.

In 2017 as we know Ranveer singh is brand ambassador of colgate maxfresh, think why colgate spent crores rupees behind branding?, because of ranveer singh more famous than colgate maxfresh, peoples know ranveer singh more than colgate and if ranveer singh is promoting the colgate maxfresh, it will sell a lot as compare to other, it can increase brand awareness, profitability, generate avenue and market shares. It will build trust for customer, generate new customer, inspire new customer to buy their product. From attractive branding, company analyses what customer wants. What they don't like, what company has to improve for capture whole market. Branding create a bond with companies customer for good product and good memories. It will remain till their last breath.


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